Strategy | Tactics | Results: BWMC launched a compelling campaign to showcase their range of services, spanning cancer treatment, orthopedics, and cardiology. Our campaign centered on the core benefit for patients: enabling them to return to what truly matters in life after receiving treatment or cure for their ailment.

Our innovative approach allowed patients to actively participate by sharing their own narratives about what they aspired to reclaim. This interactive element fostered a sense of community, as patients could connect and inspire others through our “Back to What Matters Story Book” website, housing a collection of success stories penned by the patients themselves.

The campaign highlighted various services offered by BWMC, each accompanied by a unique story. The recurring theme, “We’ll get you back to what matters,” was brought to life with imagery depicting cherished aspects of patients’ lives, symbolically waiting for their return.

The campaign garnered immense success, resonating with both patients and staff alike. The “Back to What Matters Story Book” amassed over a hundred patient narratives and earned prestigious accolades such as gold and platinum advertising awards, including recognition from the esteemed Telly Awards.